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Social Account Promotion Platform

Category

Custom Software Development

Project size

30+ MMs

Industry

Marketing Technology

Scope of work

Full-stack Web development

Technologies
  • Frontend: Next.js
  • Backend: Python (FastAPI)
  • Database: MongoDB





About the project

The client is a boutique digital marketing agency focused on delivering high-ROI campaign strategies for its clients. They sought to expand its offering by building a proprietary platform that helps users grow their presence across major social media platforms. The platform would allow users to launch and manage campaigns to increase engagement metrics such as followers, views, shares, and comments on platforms like Facebook, Twitter, Instagram, TikTok, and YouTube.

The goal was to develop a seamless and intuitive system where users could create campaigns, process payments, retrieve ad performance reports, and track engagement statistics, all in one centralized dashboard.




The client required a scalable and user-friendly platform that could:

  • Support Multi-Channel Campaign Management: Enable users to create, manage, and monitor promotional campaigns across multiple social networks.
  • Integrate External APIs: Pull performance reports and statistical data via Google Ads API and manage purchases using various payment gateway APIs.
  • Provide Campaign Analytics: Offer real-time insights on campaign performance, allowing users to monitor metrics by platform and user ID.
  • Ensure Operational Efficiency: Include robust search and filtering functionalities to manage and retrieve campaign records efficiently.


This project posed several development and operational challenges:

  • Complex Technology Integration: Integrating multiple third-party services and APIs, especially from Google Ads and various payment gateways, required extensive effort to ensure stable and secure data flows.
  • Remote System Access: Development was conducted on the client’s remote infrastructure, which added complexity to deployment and troubleshooting workflows.
  • Tight Deadlines with Evolving Requirements: Delivering a multi-functional, API-driven system within a compressed timeline demanded a flexible and highly coordinated approach.



BHSOFT applied a structured, agile development approach to tackle the challenges and ensure smooth delivery:

  • Front-End Development: Using Next.js, the development team built a responsive and intuitive user interface, enabling users to navigate and manage campaigns effortlessly across devices.
  • Back-End Development: The back-end system was built with FastAPI (Python) for high-performance, asynchronous processing. We designed scalable endpoints to handle campaign creation, payment confirmation, and reporting workflows.
  • Database Architecture: MongoDB was implemented to manage dynamic and hierarchical campaign data structures, supporting fast queries and flexible data models.
  • API Integrations:
    • Google Ads API: Implemented for campaign performance tracking and analytics, retrieving report data by user ID.
    • Payment Gateway APIs: Multiple payment providers were integrated for campaign purchases, ensuring a seamless transaction process.
  • Maintenance & Support: Beyond delivery, BHSoft provided full-cycle maintenance services to ensure long-term stability, performance tuning, and feature extensions based on user feedback.

Key Features

  • Campaign Management: Users can create, update, delete, and list campaigns with advanced search and sorting capabilities.
  • Payment Integration: Secure integration with various payment gateways to handle purchases and transaction logging.
  • Campaign Reporting: Retrieve real-time analytics and ad performance data from Google Ads.
  • Statistical Dashboard: Campaign engagement metrics presented in an intuitive interface, filterable by date, campaign title, and status.
  • User-Centric Design: A seamless UX for digital marketers to easily navigate and execute marketing strategies without technical barriers.



The Social Account Promotion Platform was successfully delivered, empowering the client to:

  • Launch a scalable SaaS tool that supports its business model in social media promotion.
  • Improve campaign oversight and transparency with real-time performance insights.
  • Enhance user satisfaction with a simple, integrated workflow from campaign setup to payment and reporting.

The platform now serves as a vital tool in the client’s digital marketing service suite, enabling them to offer a data-driven solution to their customers seeking measurable growth on social platforms.