Success blooms in agile environment

In today marketplace, everybody knows that competition is inevitable. To survive and thrive, every company needs to compete, to deliver better products in shorter time than competitors. No more extended deadlines and changes could happen at any time, pushing companies to adapt at lightning speed.

In such circumstance, agile environment is known to be ultimately effective in helping companies, especially Tech companies with boosting performance, maximising profit; yet still maintaining a healthy, non-aggressive working environment where everybody receives support and creativity is amplified.

First of all, let’s define what agile is? Agile means being able to move, to think or to act fast and at ease (Cambridge dictionary 2019). Agile environment is an environment that creates support and drives people to work toward a common goal ( 2019). Sound like a good idea? Let’s break into what is the reason that almost every company/ organisation need to be agile and how agile environment benefits companies.


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According to Ron Westrum – a well-known sociologist, organisation operation commonly falls into three categories of cultural patterns: pathological, bureaucratic, or generative (Payne 2019).

In pathological culture, personal power is the only thing that matters. Everybody attempts to collect information for their own benefit. There is no sign of cooperation or support since everyone is competing against each other. No one takes the blame when failure befalls. The whole organisation is reluctant to innovation and creativity.

A bureaucratic culture takes effect when leaders try to create and defend specific rules that everyone has to follow, however, collaboration also seems to only exist within these rules. Responsibilities are unevenly and narrowly distributed; no one is flexible enough to get out of their “swim lane”. Innovation and creativity is considered as problematic.

A generative culture occurs when collaboration, communication and interaction are seen as key elements to bring out success. Effort and good performance are rewarded. Flexibility and quick adaptation are emphasised. Failure is not punished but is viewed as lessons for further improvements. Everyone feel content with the part they contribute and want to take responsibility. Innovation and creativity is strongly encouraged.

As described, generative culture is exactly where agile will flourish and where agile thrives, success will also thrive. Now, let’s dig deeper. In fast changing market nowadays, agile environment allows organisations to adapt and respond fast to changing demands from customers and the market itself, especially in the case of software development company where new technologies need to be constantly updated as well as customers’ needs and requirements fluctuate at daily basis. Agile environment also helps to achieve better customer experience because it encourages communication and interaction with customers. Sufficient and frequent communication with customers help companies understand clearly what their clients want and need, what could possibly be the best for them, leading to good result in terms of delivering the right products at the right time and of course, meeting all customers’ requirements. As time goes by, customer trust is enhanced and the more they believe in you, the more they are willing to try and spend on new offerings. Not only communication with customers but also internal communication is also crucial. A united team is the strongest weapon and the most valuable asset of one company to outperform opponents in the market. Good coordination also motivates people to openly share ideas and solutions, thus, leading to innovation and speeding process for products to enter market. Teams need to be given the opportunity to discuss, the flexibility to fail and learn from mistakes while still sticking to the company’s vision and sharing the same goals. That’s exactly the meaning of agility.

Making applications go live successfully is dream goal of every software company. Agile practice acknowledges changes and manage them while at the same time, bonding all working relationships toward development to reach to the top of “Modern Software Factory”.


Cited source 


Sayed, A 2017. ‘The Importance of an Agile Business’, Medium, accessed February 2019 from url:


Payne, J 2019. ‘Creating a Company Culture Where Agile Will Thrive’, accessed February 2019 from url:, accessed February 2019 from url: